WHAT'S YOUR NEXT PROJECT?

Short List
TitleWHAT'S YOUR NEXT PROJECT?
ClientSAMSUNG ELECTRONICS
Product / ServiceCAMERA NX SERIES
CategoryC01. Viral Video
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising/Web Design Agency:CHEIL WORLDWIDE Seoul, KOREA

Brief Explanation

Our mission was to gain category leadership in the mirrorless camera market. We wanted to position the NX100 as "A Creative Tool for the Creative Class." The NX100 inspires creativity by collaborating with the world's top creative influencer, indie rock band, OK Go on their next innovative music video for their latest single "Last Leaf." This time shot with the NX100. This campaign focused on the co-creation process between Samsung and OK Go that we produced into 5 web video episodes and also user participation of toast profile picture and creating own music video by social media allowing Facebook.

Credits

Name Company Position
Thomas Hongtack Kim Cheil Worldwide Executive Creative Director
Kyejo Lee Cheil Worldwide Art Director
Seongyeon Son Cheil Worldwide Art Director
MIT Lab. Production
Thomas Hongtack Kim Cheil Worldwide Copywriter
Jason Choi Cheil Worldwide Account Planner
SeungLok Baik Cheil Worldwide Account Planner
Dong-soo Kang Director
D.O.E.S Online Production
Sung-Moon Kim Seoul Vision 2D
Sung-bin Cho Southpaw Special Effect
Youngbum Jin Seoul Vision Sound
Jinho Yoon Seoul Vision Sound
Yun-gu Kang Seoul Vision Edit