| Title | FASHION COMES & GOES |
| Brand | JASONWOOD |
| Product / Service | CLOTHING |
| Category | C01. Viral Video |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company: | JWT BEIJING, CHINA |
| Advertising/Web Design Agency: | JWT BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Polly Chu | JWT Beijing | CCO |
| Rich Shiue | JWT Beijing | ECD |
| Yuzhan Fang | JWT Beijing | CD |
| Qingquan Wang | JWT Beijing | SCW |
| Zhentong Wang | JWT Beijing | GH |
| Tata Pan | JWT Beijing | AD |
| Andy Xu | JWT Beijing | GM |
| Betty Zhang | JWT Beijing | AD |
| Ivan Xi | JWT Beijing | GAD |
| Yoyo Zhang | JWT Beijing | AM |
| Mia Liu | JWT Beijing | AE |
| Ziqiang Zheng | JWT Beijing | Producer |
Background - Jasonwood is a brand for rural young people in China. They are all hungry for modern life in cities. Millions of them will leave their hometown for their dream. Insight - During Holiday time, they will come back home bringing a style of trendy fashion which they could show off their "success" in city. Idea - Fashion comes and goes, but Love stay forever.We seeded an internet file before a Holiday for Homecoming season. Result - 5+Millions views in 15 days. Sales up 15%.