Title | KILL THE LAPTOP |
Brand | HANVON |
Product / Service | LAPTOP |
Category | C01. Viral Video |
Entrant | JWT BEIJING, CHINA |
Entrant Company: | JWT BEIJING, CHINA |
Advertising/Web Design Agency: | JWT BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Polly Chu | JWT Beijing | CCO |
Rich Shiue | JWT Beijing | ECD |
Dapeng Feng | JWT Beijing | CD |
Jie Yang | JWT Beijing | CW |
Qian Wang | JWT Beijing | SAD |
Chenghao Xie | JWT Beijing | AD |
Renwen Wu | JWT Beijing | AAD |
Andy Xu | JWT Beijing | GM |
Dennis Sun | JWT Beijing | AD |
The China computer market is dominated by laptop computers. They all look the same; with a screen and keyboard. The Product Hanvon is a Tablet computer that comes with a touch screen writing pen. It can recognize and record hand writing in calligraphy form. Users can send out more personalized mail, written in their own hand writing. This is a unique product in China. idea Kill the laptop with the Pen. we seeded a viral video in youku.com ( the you tube.com in China). Result Sales up 23%. Over 40,000 pieces of computers sold.