| Title | OUTDOOR & FACEBOOK |
| Brand | PRESIDENT CHAIN STORE |
| Product / Service | 7-ELEVEN |
| Category | C04. Community Applications |
| Entrant | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Entrant Company: | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Alex Chen | President Chain Store Corp | Marketing Manager |
| Freda Shao | wwwins isobar Taiwan | MD |
| Yukin Liu | wwwins isobar Taiwan | Account Director |
| Mag Chen | wwwins isobar Taiwan | Associate Creative Director |
| Edith Chou | wwwins isobar Taiwan | Communication Planning Director |
| Vera Cheng | wwwins isobar Taiwan | Sr. Communication Planning Manager |
| Charles Chen | wwwins isobar Taiwan | Senior Information Architect |
| Jacky Huang | wwwins isobar Taiwan | Lead Action Script Developer |
| Phoebe Lai | wwwins isobar Taiwan | Account Supervisor |
| Chen-fu Jian | wwwins isobar Taiwan | Interactive Designer |
| Snow Huang | wwwins isobar Taiwan | UI Engineer |
| Edison Chuang | wwwins isobar Taiwan | RD Programmer |
| Muse Lin | wwwins isobar Taiwan | Senior Copywriter |
Convenience stores are vast in Taiwan, and are extremely competitive; 7-Eleven is the leading brand with 4,800 stores in an island with over 24 million people. Loyalty and frequency have been key factors leading to the success of 7-Eleven. A key driver in achieving loyalty is the launch of collectible branded mascots, OPEN-chan series. OPEN-chan, as a brand mascot, appeals across age and gender, and is a key symbol for the friendly, fun and humorous personality of 7-Eleven. Mascots can be collected for free via point redemption, or be sold directly, and is highly discussed on the Facebook fan page.