| Title | SLURPEE “FIREBOOK” |
| Brand | PRESIDENT CHAIN STORE |
| Product / Service | SLURPEE |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Entrant Company: | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WWWINS ISOBAR Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jasmine Wang | President Chain Store | e-Marketing Manager |
| Freda Shao | wwwins isobar Taiwan | MD |
| Yukin Liu | wwwins isobar Taiwan | Account Director |
| Mag Chen | wwwins isobar Taiwan | Associate Creative Director |
| Leanne Tai | wwwins isobar Taiwan | Account Executive |
| Charles Chen | wwwins isobar Taiwan | Senior Information Architect |
| Bob Chao | wwwins isobar Taiwan | User Experience Designer |
| Folse Huang | wwwins isobar Taiwan | Senior Programmer |
| Edison Chuang | wwwins isobar Taiwan | RD Programmer |
| Snow Huang | wwwins isobar Taiwan | UI Engineer |
| Jacky Huang | wwwins isobar Taiwan | Lead ActionScript Developer |
| Chen-fu Jian | wwwins isobar Taiwan | Interactive Designer |
| Fish Cheng | wwwins isobar Taiwan | Experience Designer |
| Muse Lin | wwwins isobar Taiwan | Senior Copywriter |
‘Firebook’ was the core theme where it integrates 7-ELEVEN’s fan page where it contains well over 1.3M fans to generate buzz. The core idea behind ‘firebook’ is to construct a facebook-lookalike fan page for 7-ELEVEN, using interactive tools and designs, we demonstrated the catastrophic effect of the summer heat by setting the ‘firebook’ on fire. It then prompts our fans and users to assist us in putting out the fire and rescue their beloved page by using 7-ELEVEN’s Slurpee. Traffic from this viral effect is about 20%, which shows that the innovative interaction generates surprises and delivers brand experience successfully.