| Title | PRICELESSMAKER |
| Brand | MASTERCARD |
| Product / Service | MASTERCARD WORLDWIDE |
| Category | A05. Consumer Services |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Isamu Nakamura | McCann Erickson Japan | Creative Director / Copywriter |
| Shiko Murai | McCann Erickson Japan | Art Director |
| Sayaka Ota | McCann Erickson Japan | Copywriter |
Price Maker is an original personal accounting system. Our mission is to build awareness and preference towards the MasterCard brand amongst late teens to early 20s, a group with limited access to and contact with credit cards. By developing mobile contents, medium with the highest usage amongst the target, which offers a tool they can actively use with pleasure in their daily lives, we aimed to build awareness of the MasterCard brand and the “priceless” message in a different experience to a simple ad exposure.