Brief Explanation

For the Puma Store Harajuku’s reopening, we provided this interactive digital signage which enhances communication between the store staff and customers.　When customers try on apparel at the store, they can utilize the Interactive Mirror to take photos of themselves wearing potential clothing purchases from different angles and the customer can preview those archived images on-screen later. The "Virtual Fitting" function allows customers to check the look and styling of products without actually trying the apparel on, and it links to the e-commerce site. Archived images can be uploaded to a special site to be downloaded or printed out.