Title | XYLOPHONE |
Brand | NTT DOCOMO |
Product / Service | MOBILE PHONE |
Category | C01. Viral Video |
Entrant | DRILL Tokyo, JAPAN |
Entrant Company: | DRILL Tokyo, JAPAN |
Advertising/Web Design Agency: | DRILL Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Drill | Creative Director |
Noriko Yamada | Drill | Copywriter |
Jun Nishida | Drill | Art Director |
Tetsuji Nose | Drill | Agency Producer |
Masato Kabasawa | NTT DOCOMO | Advertiser's Supervisor |
Toru Murakami | Dentsu | Account Supervisor |
Daijiro Sawa | Dentsu | Account Manager |
Ayako Yoshinoya | Dentsu | Account Manager |
Toshifumi Oiso | Engine PLUS | Producer |
Hideyuki Chihara | Engine PLUS | Producer |
Seiichi Hishikawa | Drawing and Manual | Director |
Eitarou Yamamoto | Shadow-dan | Cinematographer |
Hitoshi Kimura | Editor | |
Kenjiro Matsuo | Invisible Designs Lab | Sound Design/Arrangement |
Mitsuo Tsuda | Wood Engineer | |
Engine PLUS | Production Company | |
Drawing and Manual | Production Company | |
Digital Garden | Post Production |
The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to enhance social awareness of forestry preservation. The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself. *Sales of forest-thinning materials is funding source of forestry preservation.