XYLOPHONE

Gold Spike
TitleXYLOPHONE
ClientNTT DOCOMO
Product / ServiceMOBILE PHONE
CategoryC01. Viral Video
EntrantDRILL Tokyo, JAPAN
Entrant Company:DRILL Tokyo, JAPAN
Advertising/Web Design Agency:DRILL Tokyo, JAPAN
2nd Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Brief Explanation

The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to enhance social awareness of forestry preservation. The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself. *Sales of forest-thinning materials is funding source of forestry preservation.

Credits

Name Company Position
Morihiro Harano Drill Creative Director
Noriko Yamada Drill Copywriter
Jun Nishida Drill Art Director
Tetsuji Nose Drill Agency Producer
Masato Kabasawa NTT DOCOMO Advertiser's Supervisor
Toru Murakami Dentsu Account Supervisor
Daijiro Sawa Dentsu Account Manager
Ayako Yoshinoya Dentsu Account Manager
Toshifumi Oiso Engine PLUS Producer
Hideyuki Chihara Engine PLUS Producer
Seiichi Hishikawa Drawing and Manual Director
Eitarou Yamamoto Shadow-dan Cinematographer
Hitoshi Kimura Editor
Kenjiro Matsuo Invisible Designs Lab Sound Design/Arrangement
Mitsuo Tsuda Wood Engineer
Engine PLUS Production Company
Drawing and Manual Production Company
Digital Garden Post Production