THE LINE CASE STUDY

Short List
TitleTHE LINE CASE STUDY
ClientAUSTRALIAN GOVERNMENT
Product / ServiceAUSTRALIAN GOVERNMENT FAHCSIA
CategoryA07. Public Service, Charity & Fund Raising
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising/Web Design Agency:JWT SYDNEY, AUSTRALIA

Brief Explanation

Teenagers getting into relationships are often confused about what is and isn’t appropriate. When it comes to disrespectful behaviour, especially in the uncharted territory of sxting, txting and cyber bullying, many simply don’t know where to draw the line. Hence the idea of The Line, an online campaign that invites teens to explore and discuss where the line is in a non-judgmental environment. Banner ads drive teens to The Line Facebook page and web-site, where they can join in the conversation, respond to polls and blogs, explore different outcomes in interactive videos and express themselves via a customized drawing tool.

Credits

Name Company Position
Angus Hennah JWT ECD
Ashadi Hopper JWT National Creative Director Digital and Direct
Michael Malherbe JWT Art Director
Laurie Geddes JWT Copywriter
Amanda Slatyer JWT Producer
Andrew McCowan JWT Planner
Penny Sarfati JWT Group Account Director
Paulina Hobbs JWT Digital Art Director
Clinton Francis JWT Flash Developer
Steph Sands JWT Digital Producer
Daniel King JWT Digital Director
Liz Fell JWT Digital Producer
Julie Delaforce JWT Community Manager
Chris Haugue Halo Pictures Director
Arthur Filroy Halo Pictures Director
Simon O'Leary Halo Pictures Animation Director
Lisa Haugue Halo Pictures Producer
Dave Shooter Halo Pictures Illustrator/Art Director
Steve Hessell Plush Sound
Next Digital Digital Development