FOTOCOMA BIG CANVAS

Short List
TitleFOTOCOMA BIG CANVAS
ClientRICOH COMPANY
Product / ServiceDIGITAL CAMERA-CX5
CategoryA04. Other Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Brief Explanation

The promotional web site to attract interest in a new high-tech yet user-friendly digital camera, “CX5” by RICOH. An Animated Flame Movie titled “Fotocoma” is a newly developed photo communication platform. By connecting still images, Fotocoma produces an animation, which can be shared by an audience. Solution: (1) Provide a function to automatically create an animation with still images. (2) Branding by featuring new functions such as zooming and high speed continuous. (3) Sharing Fotocoma among users. More than 30,000 photos have been submitted, producing 1301 fotocoma movies. Approx. 46,000 visits and 400,000 PV are achieved.

Credits

Name Company Position
Akio Morita DENTSU INC. Creative Director/Planner
Yoriko Iida DENTSU INC. Planner
Kunihiko Monbu DENTSU INC. Account Excective
Yusuke Tominaga AID-DCC Inc. Producer
Kenich Seki AID-DCC Inc. Producer
Yoshifumi Nakagawa AID-DCC Inc. Creative Director/Art Director
Yuichi Takatani AID-DCC Inc. Designer
Masashi Ohashi AID-DCC Inc. Flash Developer/Technical Director/Programmer
Takanobu Izukawa AID-DCC Inc. Technical Director/Programmer
Ryuta Nakashima AID-DCC Inc. Programmer
Takeshi Nakamura AID-DCC Inc. Imaging Director
Masakazu Okuda AID-DCC Inc. HTML Corder
Yoko Minami AID-DCC Inc. Project Manager
T601 Post Production
MITSUHOSHI Co., Ltd. Sound Design
MORBIDO INC. Casting
PRONTO! CORP. Coordinator