REAR VIEW GIRLS LOS ANGELES

Short List
TitleREAR VIEW GIRLS LOS ANGELES
ClientLEVI STRAUSS SAN FRANCISCO
Product / ServiceLEVI'S CURVE ID JEANS
CategoryC01. Viral Video
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising/Web Design Agency:COLENSO BBDO Auckland, NEW ZEALAND

Brief Explanation

For ages, Levi’s haven’t been famous for their flattering fit on women - and that was all about to change with the launch of a new product, CURVE ID. A range of jeans that fit shape, not size. So girls can feel confident in their jeans again. The brief: Levi’s CURVE ID make your bum look great. The goal: 100,000 hits on Youtube. They gave us $10k and a pair of CURVE ID. Instead of pointing a camera at the girls wearing the product, we put the girls in control and pointed the camera at the voyeurs.

Credits

Name Company Position
Nick Worthington Colenso BBDO Executive Creative Director
Levi Slavin Colenso BBDO Creative Director/Art Director/Copywriter
Jae Morrison Colenso BBDO Director/Art Director/ Copywriter
Kia Heinenn Colenso BBDO Art Director/Copywriter
Zoe Hawkins Colenso BBDO Copywriter/Art Director
Scott Coldham Colenso BBDO Group Account Director
James Moore Flying Fish Producer
Sam Attenborough Flying Fish Producer
Mike Hammond Colenso BBDO Editor
James Hurman Planner