CHANGING WORLD

Short List
TitleCHANGING WORLD
ClientFEDEX
Product / ServiceFEDEX
CategoryD01. Integrated Digital Campaign
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising/Web Design Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES

Brief Explanation

Experience.FedEx.com is at the core of a global campaign by the world’s largest express transportation company. The website allows people to visualize business data, sourced from the Economist, as part of the campaign promise to ‘deliver to a changing world.’ It employs state-of-the-art technology to deepen the user experience. And it features a custom algorithm for generating unique morphing cartograms. The site is executed in eight languages. And supported by online and press advertising across 14 markets including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom.

Credits

Name Company Position
David Guerrero BBDO Guerrero, Inc. CCO/Writer
Simon Welsh BBDO Guerrero, Inc. ECD/Writer
Brandie Tan BBDO Guerrero, Inc. ECD/Art Director
Pia Roxas Ocampo BBDO Guerrero, Inc. CD/Writer
Dale Lopez BBDO Guerrero, Inc. ACD/Art Director
Peter McCallum BBDO New York ACD/Art Director
Michaela Skelly BBDO New York Account Director
Mark Himmelsbach BBDO New York Digital STrategist
Doug Stivers BBDO New York Digital Producer
Drew Ungvarsky Grow Interactive Creative Director
Joe Branton Grow Interactive Art Director
Eric Green Grow Interactive Interactive/Producer
Jeff Penano Grow Interactive Flash Developers
Ricky Williams Grow Interactive Flash Developers
Darius Pilapil Grow Interactive Flash Developers
Jason Levesque Grow Interactive Animator
Luke Bilger Grow Interactive Developer
Josh McDonald Grow Interactive Developer
Ombet Traspe BBDO Guerrero, Inc. Group Account Director
Ombet Traspe BBDO Guerrero, Inc. Group Account Director