PLAN-T

Bronze Spike
TitlePLAN-T
ClientPARLE AGRO
Product / ServiceHIPPO BAKED MUNCHIES
CategoryC04. Community Applications
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising/Web Design Agency:CREATIVELAND ASIA Mumbai, INDIA

Brief Explanation

In 2010, Hippo Baked Munchies was successfully launched into the Indian snack market. However, its nascent sales & distribution network found it challenging to keep track of stock, identify and re-stock empty shelves across 400,000 stores nationwide. To solve this, Hippo turned to its followers on Twitter and asked them to tweet whenever they couldn't find the snack in store. Tweets poured in from over 50 cities. A core cell was setup to collect, analyze and pass on this information and relay it to the respective distributors. With this system, Hippo managed to re-stock stores within hours and increased sales by 76%.

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Executive Creative Director
Huzefa Kapadia Creativeland Asia Sr. Copywriter
Vinit Bharucha Creativeland Asia Copywriter
Jay Gala Creativeland Asia Account Supervisor
Maria Iqbal Creativeland Asia Art Director