Title | A8L 3D EXPERIENCE |
Brand | AUDI INDIA |
Product / Service | AUDI A8 |
Category | A03. Cars & Automotive |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Advertising/Web Design Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Chief Creative Officer/ Copywriter |
Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
Anu Joseph | Creativeland Asia | Executive Creative Director/ Copywriter |
Vinit Bharucha | Creativeland Asia | Copywriter |
Siddhartha Menon | Creativeland Asia | Copywriter |
Bryan Elijah | Creativeland Asia | Art Director |
Kiran Nandwani | Creativeland Asia | Account Producer |
Aditya Subramaniam | Creativeland Asia | Account Supervisor |
Prince Jacob Thomas | Creativeland Asia | Senior Creative Knowledge Partner |
Satya Shetty | Creativeland Asia | Chief Implementation Officer |
Dharini Desai | Creativeland Asia | Digital Media Planner |
Sajiv Kurup | Crocodile Films | Executive Producer |
The Mill | Film Production Company |
Once the customer logs on to the 3D micro-site, it will play the 3D film we created for the Audi A8L. The unique part of the website is that the user can at any point while the film is running, click on any of the feature of the car being showcased in the film and explore it further. And when done exploring the feature come back and continue with the film where he left off. The user experience allows the user to seamlessly move in and out of the film and immerse himself in the world of the A8 L luxury features. Not to mention that 3D allows the user to virtually experience space and the depth in the new car.