A8L 3D EXPERIENCE

Short List
TitleA8L 3D EXPERIENCE
ClientAUDI INDIA
Product / ServiceAUDI A8
CategoryA03. Cars & Automotive
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising/Web Design Agency:CREATIVELAND ASIA Mumbai, INDIA

Brief Explanation

Once the customer logs on to the 3D micro-site, it will play the 3D film we created for the Audi A8L. The unique part of the website is that the user can at any point while the film is running, click on any of the feature of the car being showcased in the film and explore it further. And when done exploring the feature come back and continue with the film where he left off. The user experience allows the user to seamlessly move in and out of the film and immerse himself in the world of the A8 L luxury features. Not to mention that 3D allows the user to virtually experience space and the depth in the new car.

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer/ Copywriter
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Executive Creative Director/ Copywriter
Vinit Bharucha Creativeland Asia Copywriter
Siddhartha Menon Creativeland Asia Copywriter
Bryan Elijah Creativeland Asia Art Director
Kiran Nandwani Creativeland Asia Account Producer
Aditya Subramaniam Creativeland Asia Account Supervisor
Prince Jacob Thomas Creativeland Asia Senior Creative Knowledge Partner
Satya Shetty Creativeland Asia Chief Implementation Officer
Dharini Desai Creativeland Asia Digital Media Planner
Sajiv Kurup Crocodile Films Executive Producer
The Mill Film Production Company