| Title | WARNIE CHICKEN BITES |
| Brand | MCDONALD'S |
| Product / Service | SUMMER CHICKEN RANGE |
| Category | B02. Consumer Products |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Toby Talbot | DDB Group New Zealand/RAPP Tribal | Group Executive Creative Director |
| Aaron Goldring | DDB Group New Zealand/RAPP Tribal | Digital Creative Director |
| Jonathan McMahon | DDB Group New Zealand/RAPP Tribal | Copy Writer |
| Lisa Fedyszyn | DDB Group New Zealand/RAPP Tribal | Art Director |
| Paul Kim | DDB Group New Zealand/RAPP Tribal | Copy Writer |
| Steve Hansen | DDB Group New Zealand/RAPP Tribal | Art Director |
| Ben Barnes | DDB Group New Zealand/RAPP Tribal | Digital Art Director/Copy Writer |
| Judy Thompson | DDB Group New Zealand/RAPP Tribal | Head of Television |
| Pip Mayne | DDB Group New Zealand/RAPP Tribal | Agency Producer |
| Zoe Alden | DDB Group New Zealand/RAPP Tribal | Group Business Director |
| Susie Darling | DDB Group New Zealand/RAPP Tribal | Business Director |
| Peter Van Der Fluit | Liquid Studios | Sound Design/Composer |
| Madeleine Fitzpatrick | McDonald's | VP Director of Marketing |
| Nicki Lambert | McDonald's | National Marketing Manager |
| Michael Corridore | Photographer | |
| Mark Lever | Sweetshop | Director |
| Lynette Gordon | Sweetshop | Producer |
| Danny Pope | Sweetshop | DOP |
| Michael Lonsdale | Sweetshop | Editor |
| Viv Scanu | Carnival Films | Director/DOP Food Shoot |
For the 2010/2011 Summer, McDonald’s launched a new ‘limited time only’ chicken range, that was so delicious it was branded, ‘Chicken so tasty it sells itself’. Then to promote it, they signed on the world’s most infamous cricketer, Australian spin bowler, Shane Warne. But was a spokesman, and one as popular as Shane Warne, really necessary to sell a product that ‘sells itself’? The answer… No. So, we did our best to get rid of him. Fake loading bars sat in front of his face. As did never-ending buffering icons. Images of Shane would never load, and users could even drag and remove him from banners altogether.