| Title | CHICKEN VS CROTCH HITTING GIRLFRIEND |
| Brand | BURGER KING SINGAPORE |
| Product / Service | BURGER KING |
| Category | C01. Viral Video |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | PUBLICIS SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Calvin Soh | Publicis Asia | Chief Creative Officer |
| Karl Ng | Publicis Singapore | Senior Art Director |
| Jet Aw | Publicis Singapore | Copywriter |
| Ang Qianling | Publicis Singapore | Strategic Planner |
| Jeffrey Cheong | Publicis Singapore | Senior Account Director |
| Camille Burdin | Publicis Singapore | Account Manager |
| Annie Ang | Publicis Singapore | Producer |
| Neo Shiyi | Publicis Singapore | Art Director |
| Edwin Poh | Publicis Singapore | Senior Art Director |
| Ajay Thrivikram | Publicis Singapore | Executive Creative Director |
| Alex Lim | Publicis Singapore | Creative Director |
| Joey Chan | Loco Motion Pte Ltd | Director |
| Dave Chan | Loco Motion Pte Ltd | Cameraman |
| Philip Ho | Burger King Singapore | Head of Marketing |
Singaporean men are known to be a docile lot. To make matters worse, a highly circulated online video which captured an exchange between a man and his dominant partner further solidified that perception. Burger King decided to ride upon this video found on STOMP, a citizen journalism site, and spoofed it. The spoof reenacted everything, added the BK Chicken, and a better ending that all men could get behind. The excessively domineering woman is humbled by the renewed male protagonist who is powered by a newfound “Never Chicken Out” attitude, to the delight and cheers of online citizens.