| Title | KANTA CALLS |
| Brand | BAYAN TELECOMMUNICATIONS |
| Product / Service | TELECOMMUNICATIONS |
| Category | C05. Other Digital Channels |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero Proximity Philippines | CCO/Writer |
| Brandie Tan | BBDO Guerrero Proximity Philippines | ECD/Art Director |
| Tin Sanchez | BBDO Guerrero Proximity Philippines | ECD/Writer |
| Pia Roxas Ocampo | BBDO Guerrero Proximity Philippines | CD/Writer |
| Racquel Narciso | BBDO Guerrero Proximity Philippines | Writer |
| Knox Balbastro | BBDO Guerrero Proximity Philippines | Writer |
| Corey Cruz | BBDO Guerrero Proximity Philippines | Art Director |
| Karen Gosingan | BBDO Guerrero Proximity Philippines | Illustrator |
| Jenny Cruz | BBDO Guerrero Proximity Philippines | Account Manager |
| Xerg Aguilar | BBDO Guerrero Proximity Philippines | Producer |
| Leah Besa Jimenez | BBDO Guerrero Proximity Philippines | General Manager |
| Ado Cruz | Music Production |
11% of Filipinos work abroad. Bayan Telecommunications wanted to contact these overseas workers to pitch their unlimited long-distance product. But first, Bayan needed their contact numbers. Inspired by the Filipino love for music, we created a fun, free service that let Filipinos in the Philippines send their friends or family abroad a musical phone call - a musicall! Users could choose their message, pick out lyrics, then synch them to popular music genres. Of course, so that the recipient actually hears the musicall over a phone, the friend in the Philippines would have to key in the number abroad. Just plain fun, funny, free and super shareable!