| Title | KUTSUKASU |
| Brand | ADIDAS JAPAN |
| Product / Service | RUNNING |
| Category | A04. Other Consumer Products |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA HAKUHODO | Exective Creative Director |
| Hideyuki Tanaka | TBWA HAKUHODO | Associate Creative Director |
| Katsuhiro Shimizu | TBWA HAKUHODO | Art Director |
| Masaharu Kumagai | TBWA HAKUHODO | Copywriter |
| Wei-Chun Chu | TBWA HAKUHODO | Account Director |
| Nozomi Imaoka | TBWA HAKUHODO | Digital Planner |
| Kenji Ishizuka | KIRKSVILLE | Digital Producer |
| Shogo Hina | KIRKSVILLE | Digital Art Director |
| Yasunori Matsumoto | KIRKSVILLE | Flasher |
| Haruo Fukui | KIRKSVILLE | Flasher |
KUTSUKASU, a world's first online rental-service for running shoes, allowed runners to find their perfect match simply by answering a few questions about their running lifestyles, and renting their matches just by click-of-buttons. During 3 days period, runners could run anywhere and return them without any maintenance, followed with special discount coupon in return. KUTSUKASU has provided 2,100+ pairs of trial, which fully maximized its capacity. Sales increased by 17% compared to 2010. Through KUTSUKASU, adidas has disrupted a convention that running shoes are tried-on in near stores. Now runners are can try their dream shoes anytime, anywhere.