| Title | MILK JAPAN |
| Brand | JAPAN DAIRY COUNCIL |
| Product / Service | MILK |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company: | 1-10DESIGN Kyoto, JAPAN |
| Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takehito Ogawa | TOKYU AGENCY INC. | Producer/Creative Director |
| Teppei Shiina | TOKYU AGENCY INC. | Art Director |
| Satoko Inoue | TOKYU AGENCY INC. | Planner/Media Coordinator |
| Hiroaki Yanagi | TOKYU AGENCY INC. | Account director |
| Mie Shinohara | TOKYU AGENCY INC. | Account director |
| Bunpei Yorihuji | BUNPEI GINZA Ltd. | Illustrator |
| Masaya Ishizaka | 1-10design, Inc. | Art Director/ Planning |
| Masahiro Yamaguchi | 1-10design, Inc. | Director |
| Michiko Kobayashi | 1-10design, Inc. | Director |
| Haruna Hujihira | 1-10design, Inc. | Deisgner |
| Yukako Kaji | 1-10design, Inc. | Deisgner |
| Yoshihiro Yasuda | 1-10design, Inc. | Programer/Animation |
| Mayumi Tsujio | 1-10design, Inc. | Programer/Animation |
| Hiroko Nakahara | 1-10design, Inc. | Programer |
| Shunsuke Kotani | 1-10design, Inc. | Programer |
| Nobuhiro Kikuchi | Tyrellsystems, Inc. | Technical Director |
MILK JAPAN means a movement for facilitating milk consumption in Japan by the administrative institution. Since it targets on the entire people in Japan, it mainly uses FLASH 1.1 for mobile site. In addition, it is also connected with event or TV by using QR code. Although milk was consumed actively in school lunch a little while ago in Japan, the people tend not to consume milk now with various reasons such as increase of beverage types and price. This project aims at stopping the circumstance, drawing attention to milk taste and nutrition, and familiarizing milk among the people again.