| Title | SG PARTY TIME |
| Brand | DDB GROUP SINGAPORE |
| Product / Service | GENERAL ELECTIONS |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jeff Cheong | DDB Group Singapore | Head of Tribal DDB Singapore / Executive Creative Director |
| Christopher Lim | DDB Group Singapore | Associate Creative Director |
| Alfred Lim | DDB Group Singapore | Creative Group Head |
| Michelle Tan | DDB Group Singapore | Junior Art Director |
| Hebert Pradjaja | DDB Group Singapore | Junior Art Director |
| Yeo Wee Lee | DDB Group Singapore | Head of Technology |
| Gerald Yeo | DDB Group Singapore | Senior Digital Architect |
| Rosslyn Chay | DDB Group Singapore | Digital Architect |
| Gerald Yeong | DDB Group Singapore | Content Engineer |
| Aaron Santos | DDB Group Singapore | IS Administrator |
For the first time in Singapore politics, the internet became a free space to campaign, debate and comment. This opened the floodgates as thousands spoke up in social media, blogs and forums. Party Time is a project to turn the explosion of information into a clear, understandable format. Users could see how people felt in the various constituencies, and also get a live view of crowd sentiment during campaign speeches. Over the 7 days of political campaigning, SG Party Time had over 252,000 page views and it sparked media interest both locally and internationally.