Brief Explanation

The brand wanted the Indian fans to wear the Indian jersey with pride and have the passion for color Blue. Covering the strategic framework of POE - paid, owned and earned media to reach its target audience. Interactive applications were built on the brands Facebook page where fans could create their digital handprint using photos and information from their Facebook profile. The brand reached out to its target audience through online banners, social networks, customized brand zones on cricket sites, social networks, WAP sites, mobile applications and cyber café tie ups.