| Title | CRICKET WORLD CUP COMES ALIVE ON YOUR PC |
| Brand | LENOVO |
| Product / Service | LENOVO CONSUMER PCS |
| Category | B02. Consumer Products |
| Entrant | MINDSHARE Bangalore, INDIA |
| Entrant Company: | MINDSHARE Bangalore, INDIA |
| Advertising/Web Design Agency: | MINDSHARE Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Aaron Noronha | Mindshare | Media Planner |
| Pradeep Aj | Mindshare | Business Group Head |
| Anita Bhat | Mindshare | Partner - Invention |
The Cricket World Cup would be this year's largest event in India and viewership would be at its peak including online cricketing sites. The challenge was to break through the clutter, propel Lenovo as a cutting edge technology brand and drive preference for their PCs. Lenovo deployed Cheer web banners on leading cricket portals that allowed cricket fans to celebrate key moments of Team India in real time. Not only did it compliment their online cricket viewing experience but brought the World Cup alive on fan’s PCs which is otherwise a quiet affair.