Title | ISI LIFE MEIN |
Brand | LANDMARC LEISURE |
Product / Service | ISI LIFE MEIN THE FILM |
Category | D01. Integrated Digital Campaign |
Entrant | HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA |
Entrant Company: | HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA |
Advertising/Web Design Agency: | HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Team Hungama | Hungama Digital Media |
Isi Life Mein was new concept that encompassed digital and new media as part of the film script. It was therefore prudent that the digital marketing campaign incorporated some new and innovative concepts. Hungama created a campaign that had a teaser web application, an iPhone application and a website that showcased the movie. We capitalized on India's growing mobile and digital media, and its proximity to the key target audience of the film- the youth.