FRIEND STUDIO

Silver Spike
TitleFRIEND STUDIO
ClientNIKE JAPAN
Product / ServiceNIKEID
CategoryB02. Consumer Products
EntrantBASCULE Tokyo, JAPAN
Entrant Company:BASCULE Tokyo, JAPAN
Advertising/Web Design Agency:BASCULE Tokyo, JAPAN

Brief Explanation

At the request of NIKE and Japan's largest social networking service "mixi", Bascule GO! created an interactive advertising content which bases existing ad spaces on the mixi website. On a special website, users customized NIKEiD trainers and saved their designs as banners, which were posted on their friends’ mixi pages. It became the very first model of "social banner" ad that utilized the social graph. The CTR (Click Through Rate) of the banner increased by 16 times higher than that of an average web banner during its three week campaign. A total of 2.13 million people used the tool.

Credits

Name Company Position
Ken-ichiro Tanaka Bascule GO! Inc. Producer
Takefumi Nitta mixi, Inc. Producer
Masayoshi Boku Bascule GO! Inc. Creative Director
Shin Takeuchi Bascule Inc. Art Director
Shintaro Kanega Bascule Inc. Director of Integrated Production
Harry Kitajima Bascule Inc. Technical Director
Harry Kitajima Bascule Inc. Flash Developer
Tomoko Wada Bascule Inc. Flash Developer
Sunao Gonno Sound Developer