| Title | SWEET ESCAPE |
| Brand | WHOLESOME FOODS |
| Product / Service | KRUSHERS |
| Category | A05. Consumer Services |
| Entrant | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Entrant Company: | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Advertising/Web Design Agency: | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Dino Ocampo | OgilvyOne Worldwide Manila | Creative Director |
| Michael Sicam | OgilvyOne Worldwide Manila | Creative Director |
| Brandon Dollente | OgilvyOne Worldwide Manila | Copywriter |
| Ryan Rañeses | OgilvyOne Worldwide Manila | Art Director |
| Gabi Espaldon | Copywriter | |
| Allan Dominguez | OgilvyOne Worldwide Manila | Technical Manager |
| Gelo Guerrero | OgilvyOne Worldwide Manila | Business Director |
| Mika Jamias | Account Executive |
The challenge: spread awareness for and drive trial of KFC Krushers, a snack-time drink for teenagers. We launched The Sweet Escape, a promo encouraging teens to make their ultimate break-time escape with KFC Krushers. Their task: recreate a destination abroad by posing with Krushers in a local spot that uncannily resembled it, then upload the photo on our website. The ones with the sweetest entry would win a trip to their chosen destination. Over 4,000 participants joined; brand exposure on the web reached people 47,470518 times; earned media value rose 900% above the budget; sales were 154% versus pre-campaign period.