| Title | TRAIN TO WIN |
| Brand | NIKE PHILIPPINES |
| Product / Service | MANNY PACQUIAO JUST DO IT |
| Category | A04. Other Consumer Products |
| Entrant | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Entrant Company: | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Advertising/Web Design Agency: | OGILVYONE WORLDWIDE Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Dino Ocampo | OgilvyOne Worldwide Manila | Creative Director |
| Bonnie Doroy | OgilvyOne Worldwide Manila | Associate Creative Director |
| Pocoy Calvento | OgilvyOne Worldwide Manila | Art Director |
| Madz Malaki | Account Director | |
| Isa Garcia | OgilvyOne Worldwide Manila | Client Service Director |
| Gilbert Ibanez | Redworks Manila | Computer Graphic Artist |
| Aithne Lao | Programmer | |
| Allan Bargo | Print Producer |
The challenge: prove that Manny Pacquiao embodied the ‘Just Do It’ spirit, even coming into a fight with the odds 7 to 1 for Pacquiao. We focused on why Pacquiao deserved to win, attributing it to his unrivalled dedication to training. Our online contest challenged consumers to match Pacquiao’s intense workouts, by uploading a video of themselves doing push-ups. Each push-up = a raffle ticket. The message: to win like Manny, you’ve got to train like Manny. 300% more page-views than Nike’s previous Pacquiao campaign, with less than 1/3 its online media budget. In 20 days, 6,319 push-ups were uploaded.