| Title | CREATE YOUR OWN COMIC BOOK ENDINGS |
| Brand | ASSOCIATED BRITISH FOODS/ FRIESLAND CAMPINA VIETNAM |
| Product / Service | OVALTINE |
| Category | D01. Integrated Digital Campaign |
| Entrant | Y&R VIETNAM Ho Chi Minh City , VIETNAM |
| Entrant Company: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising/Web Design Agency: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Travis Sorge | Y&R Vietnam | ECD/Copywriter |
| Tarun Dhawan | Y&R Vietnam | MD |
| Ares Le | Y&R Vietnam | Art Director |
| Alex Doan | Y&R Vietnam | Copywriter |
Since its launch in Vietnam, Ovaltine targeted kids, positioned on smartness performed poorly. The campaign objective was to build engagement with current users thereby deliver volume growth and increasing market share. We created "Super 5 Challenge-Create Your Own Comic Book Endings" - as an interactive digital campaign that inspired kids to be imaginative and think smart, in line with Ovaltine's positioning. We involved children's story writers and comic artists to craft a collection of open-ended fun stories told in the form of comics. Kids were invited to submit their smart solutions as end to challenges faced by Super 5. Entry with the most votes won.