| Title | BE GERALD'S GIRL GUESS WHO? |
| Brand | L'OREAL PHILIPPINES |
| Product / Service | MAYBELLINE BB CREAM |
| Category | B02. Consumer Products |
| Entrant | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Entrant Company: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Advertising/Web Design Agency: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Daffy May Jonson | Tribal DDB Philippines | Executive Creative Director |
| Gissele Bautista-Quinajon | Tribal DDB Philippines | Art Director |
| Ana Arcega | Tribal DDB Philippines | Copywriter |
| Roxanne Sinson | Tribal DDB Philippines | Multi-Media Artist |
| Arne Reodique | Tribal DDB Philippines | Chief Technologist |
| Digital Producer | Tribal DDB Philippines | Digital Producer |
| Aileen Dalisay | Tribal DDB Philippines | Managing Partner |
| Audielyn Avecilla | Tribal DDB Philippines | Client Services Director |
| Wanda Pascua | Tribal DDB Philippines | Account Manager |
Be Gerald's Girl is an interactive campaign that lets users feel at her most beautiful by being the girl of the hottest young actor in the Philippines, Gerald Anderson, and the face of new Maybelline BB Cream. To drive site traffic, this banner ad leveraged on the Filipinos' love for showbiz gossip. At the time of launch, Gerald has just come from a major break up. The banner asks the user to guess the name of Gerald's new girl. The user is in for a surprise when her name is revealed as Gerald's new girl.