| Title | SIGNATURE DRIVE |
| Brand | DAIMLER SOUTH EAST ASIA |
| Product / Service | MERCEDES-BENZ C-CLASS COUPE |
| Category | C04. Community Applications |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Danny Searle | BBDO/Proximity Singapore | Chairman and Chief Creative Officer |
| Jonathan Teo | BBDO/Proximity Singapore | Executive Creative Director |
| Joel Kuntz | BBDO/Proximity Singapore | Creative Director/Art Director |
| Primus Nair | BBDO/Proximity Singapore | Creative Director |
| Richard Tan | BBDO/Proximity Singapore | Interactive Designer |
| Audrey Lean | BBDO/Proximity Singapore | Copywriter |
| Dennis Foo | BBDO/Proximity Singapore | Digital Project Manager |
| Jonathan Tan | BBDO/Proximity Singapore | Account Director |
| Rebecca Lai | BBDO/Proximity Singapore | Associate Account Director |
| Rachel Seet | BBDO/Proximity Singapore | Account Executive |
The new C-Class Coupé is the perfect blend of style, agility and individuality. To celebrate the launch of a car that is as distinct as you, we introduce the Mercedes-Benz Signature Drive. Consumers can experience their custom drive in the new C-Class Coupé, created from each unique line and curve of their signature, and content extracted from their Facebook profiles.