| Title | MOVEMBER |
| Brand | SINGHEALTH FOUNDATION |
| Product / Service | MEN'S HEALTH AWARENESS |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | TBWA\GROUP SINGAPORE Singapore , SINGAPORE |
| Entrant Company: | TBWA\GROUP SINGAPORE Singapore, SINGAPORE |
| Advertising/Web Design Agency: | TBWA\GROUP SINGAPORE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Hagan de Villiers, Gary Steele | TBWA\Group Singapore | Creative Directors |
| Reginald Ocampo, Danny Teo | TBWA\Group Singapore | Art Directors |
| James Holman, Martin Loh | TBWA\Group Singapore | Copywriters |
| Reginald Ocampo, Roger Tan, Sayed Ismail | TBWA\Group Singapore | Illustrators |
| Tony Chew, Sean Tan | TBWA\Group Singapore | Developers |
| Sally Sim, Allen Pattiselanno | TBWA\Group Singapore | Production Managers |
| Jaclyn Lee, Alrick Dorett | TBWA\Group Singapore | Account Service |
| Brent Farrell | TBWA\Group Singapore | Managing Director of Digital |
We raised awareness and funds for men's health charities by promoting 'Movember', a month where men grow moustaches to support prostate cancer research. Our ads depicted historical figures with and without their famous facial hair, which showed that a little bit of facial hair could make a huge difference. Through our seeding plan, the posters were shared online on thousands of sites, in over 150 countries. This exposure drove traffic to our charity website, where within four weeks, the campaign generated funds almost equivalent to an entire year's worth of donations, and earned over $1,380,000 in media coverage.