| Title | SATISFY HUNGER WITH YOUR GANG! |
| Brand | MARS THAILAND |
| Product / Service | SNICKERS |
| Category | D01. Integrated Digital Campaign |
| Entrant | OMD THAILAND Bangkok, THAILAND |
| Entrant Company: | OMD THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | OMD THAILAND Bangkok, THAILAND |
| 2nd Advertising/Web Design Agency: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Pishasinee Lovichit | OMD Thailand | Business Director |
| Tananchai Watcharasansub | OMD Thailand | Associate Planning Director |
| Rongrat Thiranant | OMD Thailand | Senior Media Planner |
| Tiwa York | OMD Thailand | Director Platforms |
| Supalurk Tangcharoensiri | OMD Thailand | Platforms Strategist |
| Nathida Ratthanawut | New Media Plus | Chief Creative Strategist |
| Ekarath Tesaburana | New Media Plus | Digital Creative Strategist |
| Sarawut Dankul | New Media Plus | Account Director |
| Puntakarn Wungpaisarn | New Media Plus | Campaign Manager |
| Varot Thamadilok | New Media Plus | Art Director |
| Pongsak Singkasaylit | New Media Plus | Interactive Designer |
| Amnart Parnkatkarm | New Media Plus | Interactive Designer |
| Worapot Thongdee | New Media Plus | Interactive Designer |
| Oranee Thongsan | New Media Plus | Content Manager |
| Suratchara Yaowaratana | New Media Plus | Content Editor |
Challenge: Snickers needed to raise awareness and get consumers to trial the product while increasing sales volume in a highly competitive category using a limited media budget. Solution: Create a viral app in Facebook whereby people invite their friends to contribute one Snickers piece each until the bag is full in order to receive the bag for free themselves. Results: The “Satisfy Hunger With Your Gang” had 197,503 people contribute Snickers, 90,780 bags created, and 40,000 Snickers distributed. The Facebook Fanpage likes grew from 50 people to 142,766 during the 4 week campaign.