| Title | MUSIC AWARDS 2010 |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA |
| Category | D01. Integrated Digital Campaign |
| Entrant | ISOBAR THAILAND Bangkok, THAILAND |
| Entrant Company: | ISOBAR THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | ISOBAR THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Amares Chumsa Na Ayudhya | Isobar | Manging Director |
| Sirinutchakorn Kanchanawongchai | Isobar | Group Head Manager |
| Sukunya Triviriyakijja | Isobar | Account Executive |
| Panrawee Eimeamkamol | Isobar | Account Executive |
| Verapong Osotvisut | Isobar | Senior Digital Designer |
| Chairath Soonthornwiphat | Isobar | Senior Programmer |
| Wasant Kraisornsiwawet | Isobar | Senior Flash Developer |
Coca-Cola brings back to life the legendary music contest from the 90’s to re-connect with teens again in 2010 by using music as a platform to tap into the spheres of ‘The Band’ and ‘The Fans’ by offering a chance for teens to express their music talent and call out for followers. Consumer engagement was done on iCoke.co.th to recruit for the bands and being moved to Facebook fan page later to engage with the fans and followers resulting in 11X web site traffic increased and engagement rate increased substantially by 803%.