Title | XV RESCUE |
Brand | SUBARU AUSTRALIA |
Product / Service | IMPREZA XV |
Category | A03. Cars & Automotive |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising/Web Design Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andy DiLallo | Leo Burnett Sydney | Executive Creative Director |
Gary Dawson | Leo Burnett Sydney | Creative Director |
Kieran Ots | Leo Burnett Sydney | Digital Creative Director |
A. Chris Moreira | Leo Burnett Sydney | Art Director |
Kieran Ots | Leo Burnett Sydney | Art Director |
Cameron Harris | Leo Burnett Sydney | Art Director |
Mark Schöller | Leo Burnett Sydney | Copywriter |
Gary Dawson | Leo Burnett Sydney | Copywriter |
Justin McMillan | Director | |
Dave Klaiber | Plaza Films | Director |
Gillian McNaughton | Leo Burnett Sydney | Planner |
Kevin Brown | Leo Burnett Sydney | Developer |
Rita Gagliardi | Leo Burnett Sydney | Agency Producer |
Shani Tomkins | Leo Burnett Sydney | Digital Producer |
David Mugford | Leo Burnett Sydney | Designer |
Keong Seet | Leo Burnett Sydney | Interface Developer |
Patrick Fileti | Leo Burnett Sydney | Director |
Libby Weston-Webb | Leo Burnett Sydney | Account Director |
Thomas Grace | Leo Burnett Sydney | Account Manager |
Cameron Harris | Leo Burnett Sydney | Director |
We launched XV Rescue, a Subaru funded Public Service dedicated to rescuing Australians from their mind numbing work places, and at its heart was the new Subaru Impreza XV. We promoted it through a community based campaign that recognized the symptoms of an overworked nation. And by directing people to xv rescue.com, our online emergency centre designed to offer assistance to those who could no longer cope, we connected them directly to a brand that they may previously have never considered. The desired outcome was to give them the opportunity to discover more about the car for themselves.