| Title | MUSIC MOODBOX |
| Brand | STARHUB |
| Product / Service | ONLINE MUSIC STORE |
| Category | C04. Community Applications |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| NEIL JOHNSON | DDB SINGAPORE | CHIEF CREATIVE OFFICER |
| JOJI JACOB | DDB SINGAPORE | EXECUTIVE CREATIVE DIRECTOR |
| THOMAS YANG | DDB SINGAPORE | CREATIVE DIRECTOR |
| KHALID OSMAN | DDB SINGAPORE | ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR |
| JEFF CHEONG | TRIBAL DDB | HEAD OF TRIBAL DDB |
| ALFRED LIM | TRIBAL DDB | CREATIVE GROUP HEAD |
| LESTER LEE | DDB SINGAPORE | SENIOR COPYWRITER |
| MARK LIM | DDB SINGAPORE | COPYWRITER |
| EUGENE BOEY | TRIBAL DDB | ART DIRECTOR |
| WEE LEE YEO | TRIBAL DDB | HEAD OF TECHNOLOGY |
| CIARAN LYONS | TRIBAL DDB | ASSOCIATE DIRECTOR OF TECHNOLOGY |
| ROSSLYN CHAY | TRIBAL DDB | SENIOR TECHNOLOGIST |
| FRANCIS CHONG | TRIBAL DDB | SENIOR PROJECT MANAGER |
| ROWENA BHAGCHANDANI | DDB SINGAPORE | CHIEF CLIENT OFFICER |
| BRENDA BEY | DDB SINGAPORE | ACCOUNT DIRECTOR |
| TAMMY CHEOK | DDB SINGAPORE | SENIOR ACCOUNT EXECUTIVE |
StarHub wanted to drive traffic to its online music store. We turned to the Facebook status update. Singaporeans update their status an average of 15 times a week. Many times, to share their feelings. We took that observation, and created the Music MoodBox – a Facebook app that detects how users are feeling based on their status updates, and respond with a song from our online music store that matches that mood. Whether users need a cheer-me-up or a song to celebrate to, the MoodBox senses it and sends just the song they’d want to listen to.