| Title | FLIP YOUR PROFILE |
| Brand | CISCO CONSUMER PRODUCTS |
| Product / Service | FLIP VIDEO |
| Category | C03. Interactive Tools |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| NEIL JOHNSON | DDB SINGAPORE | CHIEF CREATIVE OFFICER |
| JOJI JACOB | DDB SINGAPORE | CREATIVE EXECUTIVE DIRECTOR |
| THOMAS YANG | DDB SINGAPORE | CREATIVE DIRECTOR |
| TERRENCE TAN | DDB SINGAPORE | CREATIVE DIRECTOR |
| VINOD SAVIO | DDB SINGAPORE | SENIOR COPYWRITER |
| NARESH KUMAR | DDB SINGAPORE | COPYWRITER |
| SHAM NASSAR | DDB SINGAPORE | SENIOR ART DIRECTOR |
| JEFF CHEONG | TRIBAL DDB | HEAD OF TRIBAL DDB |
| CIARAN LYONS | TRIBAL DDB | ASSOCIATE DIRECTOR OF TECHNOLOGY |
| JACKIE THEY | DDB SINGAPORE | HEAD OF BROADCAST |
| AUGUSTINE LOW | TRIBAL DDB | LEAD TECHNOLOGISTS |
| GERALD YEO | TRIBAL DDB | DIGITAL ARCHITECT |
| ROSSLYN CHAY | TRIBAL DDB | DEVELOPER |
| VIKNESK KUMARR | TRIBAL DDB | DEVELOPER |
| NG CHEE SHENG | TRIBAL DDB | DEVELOPER |
| BOBY ERTANTO | TRIBAL DDB | DEVELOPER |
| SHAUN QUEK | CISCO CONSUMER PRODUCTS | MARKETING MANAGER |
| LIT YANG QUEK | CISCO CONSUMER PRODUCTS | SENIOR MARKETING MANAGER |
| SUHAIMI SAADAN | DDB SINGAPORE | ART DIRECTOR |
| WEE LEE YEO | TRIBAL DDB | HEAD OF TECHNOLOGY |
Instead of merely creating an advertising campaign, we created a new medium. We enabled Facebook users to replace their static profile pictures with moving, speaking profile videos. And each of these videos, sitting on the most valuable real estate on the Web and being viewed by each Facebook user’s fans and friends, ended with a brand message for Flip Video cameras. In other words, each profile video is a brand ad for Flip Video. Better still, users could buy Flip Video cameras via their Facebook page.