| Title | SAFE FOR WORK TECHNOLOGY |
| Brand | MEASAT PUBLICATIONS |
| Product / Service | FHM MAGAZINE |
| Category | B03. Consumer Services |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| NEIL JOHNSON | DDB SINGAPORE | CHIEF CREATIVE OFFICER |
| JOJI JACOB | DDB SINGAPORE | EXECUTIVE CREATIVE DIRECTOR |
| THOMAS YANG | DDB SINGAPORE | CREATIVE DIRECTOR |
| CHEW SHING SIAN | DDB SINGAPORE | SENIOR COPYWRITER |
| SIN ENG LEE | DDB SINGAPORE | SENIOR ART DIRECTOR |
| WEE LEE YEO | TRIBAL DDB | HEAD OF TECHNOLOGY |
| CIARAN LYONS | TRIBAL DDB | ASSOCIATE DIRECTOR OF TECHNOLOGY |
| SEAN LEE | TRIBAL DDB | RICH MEDIA DEVELOPER |
| GERALD YEO | TRIBAL DDB | DIGITAL ARCHITECT |
| JACKIE THEY | DDB SINGAPORE | HEAD OF BROADCAST |
| KIMIE ONG | DDB SINGAPORE | JUNIOR PRODUCER |
| THEMOMENTUM | THEMOMENTUM | PRODUCTION COMPANY |
| YELLOW BOX STUDIOS | YELLOW BOX STUDIOS | SOUND PRODUCTION COMPANY |
| SIMON BURGESS | MEASAT PUBLICATIONS | EDITOR |
| HO PAIK SAN | MEASAT PUBLICATIONS | ASSISTANT VICE PRESIDENT, MARKETING AND PROMOTIONS |
The FHM website receives visits from men during working hours, i.e. 9am to 5pm. But these visits are very short and sporadic – usually between 2 to 7 minutes. We created a widget that would make FHM a safe for work website. Safe For Work Technology uses the webcam to detect movement in the user’s background and automatically masks the website with a work-related document once this happens – giving the impression that our user has been hard at work all along.