| Title | MOCCONA ROMANTICS |
| Brand | SARA LEE |
| Product / Service | MOCCONA COFFEE |
| Category | D01. Integrated Digital Campaign |
| Entrant | THE FARM Surrey Hills, AUSTRALIA |
| Entrant Company: | THE FARM Surrey Hills, AUSTRALIA |
| Advertising/Web Design Agency: | THE FARM Surrey Hills, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Wade Kuhn | The Farm | Creative Director |
| Hamilton Jones | The Farm | Client Services Director |
| Brooke Lucas | The Farm | Copywriter |
| Adam Saunders | The Farm | Account Manager |
Moccona fans love Moccona. It's an emotional connection that goes beyond instant coffee. It's really special to them. We created a campaign that rewarded them for being so, well, lovely. We gave them 'special moments' while they were reading their morning news, creating beautiful interactive, synched banner and skin takeovers. We built a new website and Facebook community around love. And for Valentine’s Day, we gave them an iPhone App that used GPS and Augmented Reality to plot a romantic, candle lit rendezvous for their lover, recreating the Moccona TVC in their own world. The result? They loved it!