| Title | PITFALL |
| Brand | LIFECARD |
| Product / Service | V-PRECA |
| Category | B03. Consumer Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazutaka Sato | I&S BBDO Inc. | Creative Director |
| Takahiro Sakai | I&S BBDO Inc. | Copywriter |
| Kiyoyuki Enomoto | I&S BBDO Inc. | Copywriter |
| Hiroyuki Nakazato | I&S BBDO Inc. | Art Director |
| Takuya Miyamoto | I&S BBDO Inc. | Art Director |
| Yuzo Funaki | I&S BBDO Inc. | Account Executive |
| Takeshi Saito | I&S BBDO Inc. | Media Planner |
| Glenn Bartlett | I&S BBDO Inc. | Adviser |
| amana interative | amana interative | Production Company |
| MINDS MEDIA ARCHITECTS | MINDS MEDIA ARCHITECTS | Production Company |
| ENEXC | ENEXC | Production Company |
| Yasuyuki Ono | amana interative | Producer |
| Kazuhiro Suyama | amana interative | Producer |
| Takamasa Yamazaki | amana interative | Production manager |
| Jun Matrai | UN | Cameraman |
| Kazuhiko Kato | MINDS MEDIA ARCHITECTS | Art Director |
| Shoutaro Ishii | ENEXC | Technical Director |
Message: The virtual pre-paid card V-Preca is perfectly safe to use online, even if they get trapped in a pitfall. Story: Those who get trapped in the pitfall will be bounced back to the ground by V-Preca, which supports them to be back on track.