| Title | LIZARD TAIL |
| Brand | LIFECARD |
| Product / Service | V-PRECA |
| Category | B03. Consumer Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazutaka Sato | I&S BBDO Inc. | Creative Director |
| Takahiro Sakai | I&S BBDO Inc. | Copywriter |
| Kiyoyuki Enomoto | I&S BBDO Inc. | Copywriter |
| Takuya Miyamoto | I&S BBDO Inc. | Art Director |
| Hiroyuki Nakazato | I&S BBDO Inc. | Art Director |
| Yuzo Funaki | I&S BBDO Inc. | Account Executive |
| Takeshi Saito | I&S BBDO Inc. | Media Planner |
| Glenn Bartlett | I&S BBDO Inc. | Adviser |
| amana interative | amana interative | Production Company |
| MINDS MEDIA ARCHITECTS | MINDS MEDIA ARCHITECTS | Production Company |
| ENEXC | ENEXC | Production Company |
| Yasuyuki Ono | amana interative | Producer |
| Kazuhiro Suyama | amana interative | Producer |
| Takamasa Yamazaki | amana interative | Production manager |
| Jun Matrai | UN | Cameraman |
| Kazuhiko Kato | MINDS MEDIA ARCHITECTS | Art Director |
| Shoutaro Ishii | ENEXC | Technical Director |
Message: The virtual pre-paid card V-Preca is perfectly safe to use online, even if someone tries to steal your information. Story: We used the lizard as metaphor for the card’s safety feature. When they get caught, lizards can lose their tails and run away, leaving behind the tails that don’t affect their lives. Just like lizards, V-Preca users are safe, as the already-used V-Preca number is no longer valid, thus getting the number stolen won’t cause users any damage at all.