| Title | YOUR TWEET BECOMES CNN NEWS? |
| Brand | TURNER INTERNATIONAL JAPAN |
| Product / Service | CNNJ UNIQUELY JAPAN TV |
| Category | A05. Consumer Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsuyoshi Nishimura | I&S BBDO Inc. | Creative Director |
| Takahiro Sakai | I&S BBDO Inc. | Copywriter |
| Kiyoyuki Enomoto | I&S BBDO Inc. | Copywriter |
| Sei Sugiyama | I&S BBDO Inc. | Art Director |
| Masahiro Nakada | I&S BBDO Inc. | Agency Producer |
| Yosuke Yamauchi | I&S BBDO Inc. | Strategic Planner |
| Campbell Hanley | I&S BBDO Inc. | Tweet Translator / Anchor |
| Glenn Bartlett | I&S BBDO Inc. | Adviser |
| Toshiya Ichikawa | Proximity Japan | Senior Digital Planning Director |
| Tomohiro Hikami | Proximity Japan | Associate Digital Planning Director |
| Hirohisa Ishihara | DANCE NOT ACT | Producer |
| Shun Saito | DANCE NOT ACT | Production Manager / Edit |
| Naoko Asai | Account Producer | |
| Yoichi Sakamoto | rhizomatiks | WEB Director |
| Daisuke Nakahama | rhizomatiks | WEB Director |
| Jiro Kawakami | HIDAMARLEY | WEB Director |
| Hotaka Yokoyama | Cameraman | |
| Hiroyasu Kimura | rhizomatiks | Flash Engineer |
| Sumito Kamoi | rhizomatiks | Designer |
| Hideyuki Nakajima | Studio ARCANA CO.,LTD | System Engineer |
As CNN has been seen as media for certain group of intellectuals, the challenge was to turn CNN into more friendly media. We asked people to Tweet their daily news, which we selected and made into CNN-style news stories and uploaded on a special YouTube channel. We informed the new uploads through special Twitter account, with some stories were aired on the CNNj channel as a campaign TV commercial. A total of 62 stories was made in the 5-day campaign period.