| Title | BULLETPROOF PRESIDENT |
| Brand | GOLDPLUS GROUP |
| Product / Service | GOLDPLUS BULLETPROOF GLASS |
| Category | B03. Consumer Services |
| Entrant | McCANN WORLDGROUP Mumbai, INDIA |
| Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup | Executive Chairman & Regional Executive Creative Director, Asia Pacific |
| Ryan Menezes | McCann Worldgroup | Creative Director |
| Manasvi Parikh | McCann Worldgroup | Copywriter |
| Milind M Palav | McCann Worldgroup | Art Director |
| Rajesh Khanna | McCann Worldgroup | Flash Animator |
Our client, the Goldplus Group, wanted to raise awareness for their bulletproof glass amongst celebrities and high net worth Individuals who have greater security needs. On the day of President Barack Obama's visit to India, every time someone clicked on his image tab on a website, a pane of Goldplus Bulletproof Glass rolled up in between him and the audience. This innovation demonstrated that the product can protect even the world's most powerful man. In just a day, the ad was viewed 154,750 times. The brand got unprecedented visibility and a lot of buzz was created about the product.