Title | TOKYO ZOO PROJECT |
Brand | SONY MARKETING JAPAN |
Product / Service | NAV-U |
Category | A03. Cars & Automotive |
Entrant | FRONTAGE Tokyo, JAPAN |
Entrant Company: | FRONTAGE Tokyo, JAPAN |
Advertising/Web Design Agency: | FRONTAGE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuya Okabayashi | FRONTAGE INC. | Creative Director |
Shiro Ueshima | FRONTAGE INC. | Copywriter/Planner |
Kei Kawakami | asobi graphic | Art Director |
Yuka Fujino | FRONTAGE INC. | Technical Director |
Hirotaka Fukatsu | FRONTAGE INC. | Agency Producer |
Shinichi Saeki | Projector Inc. | Agency Producer |
Yuichi Hagiwara | ARCHETYP | Web Director |
Masayuki Daijima | ARCHETYP | Interactive Designer |
Satoshi Takahashi | Taiyo Kikaku Co., Ltd. | Film Producer |
Takao Inoue | Taiyo Kikaku Co., Ltd. | Film Producer |
Shuhei Yamabe | Taiyo Kikaku Co., Ltd. | Film Director |
Senzo Ueno | Cinematographer | |
Gen Ozato | FRONTAGE INC. | Strategist |
Tomonori Murakami | FRONTAGE INC. | Strategist |
Noriko Seo | FRONTAGE INC. | Account Executive |
Kaiomii & Ryota Koyama | OWL | Sound |
Yoshihisa Sato | THIRTIETH | Sound |
Shuhei Hosokawa/Kento Murakami/Takahide Uchibori/Yosuke Sato | Taiyo Kikaku Co., Ltd. | Production Manager |
Seiko Nakaji/Keiko Ogawa/Chiharu Ozaki/Yuko Oyama/Michael | Illustrator |
The “nav-u” U35 is a personal navigation device to put on a bicycle. We promoted using attractions of Tokyo, whose roads developed complexly. By requests via twitter, we we draw gigantic animal geoglyphs over Tokyo, using its running log function. The bike rides, logs the routes and uploads drawings to the website immediately. Progress is tweeted in real time. The project was featured in mass and online media, blogs and tweets. We also received positive feedbacks from oversea. In two weeks, Sony marked the first in the market. A promotion for a bicycle navigation also became Tokyo‘s PR.