| Title | CHANNEL E |
| Brand | PANASONIC ASIA |
| Product / Service | ECO IDEAS |
| Category | D01. Integrated Digital Campaign |
| Entrant | ACCOMPLICE Singapore, SINGAPORE |
| Entrant Company: | ACCOMPLICE Singapore, SINGAPORE |
| Advertising/Web Design Agency: | ACCOMPLICE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Tobias Wilson | Accomplice | Managing Director |
| Francis Choo | Accomplice | Creative Director |
| Ed Choa | Accomplice | Digital Director |
| Kerrie Ho | Accomplice | Accounts Director |
| Catherine Cha | Accomplice | Digital Executive |
| Gavin Foo | XPR | Managing Partner |
| Andrew Loy | XPR | Senior Associate |
| Neal Moore | Click2View | Co-Founder & Director |
| Jackson Tan | Go-React | Accounts Director |
| Holly Grabarek | MTV Asia | VJ |
| Kossy | MTV Asia | Senior Executive, Talent & Music Marketing |
What better way to give consumers a voice than to give them their very own channel! Participants were given the chance to become Panasonic Asia’s very own EJ (Eco Journo) or PJ (Photo Journo) simply by uploading a short video or image to the campaign site that was integrated with YouTube and Facebook. There was also a secondary phase for people who wanted to stay out of the limelight but still wanted to have a voice. In the end the campaign generated 52 Videos, 690 Photos, 91,650 fans with a total group reach of 33.4 million people.