| Title | MONEY |
| Brand | IBM |
| Product / Service | IBM UNIFIED COMMUNICATIONS & COLLABORATION |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Selina Ang | Ogilvy Malaysia | Executive Director |
| Lee Siew Tin | Ogilvy Malaysia | Creative Director |
| Alvin Wong | Ogilvy Malaysia | Art Director |
| Wong Chin Wei | Ogilvy Malaysia | Art Director |
| Joelynn Chin | Ogilvy Malaysia | Copywriter |
| Alexandra Sum | Ogilvy Malaysia | Web Designer |
| Aaron Foong | Ogilvy Malaysia | Account Manager |
| Christina Hoh | Ogilvy Singapore | Account Manager |
| Nicholas Leow | Ogilvy Singapore | Account Executive |
| Evan Lau | Ogilvy Malaysia | Web Designer |
The true wealth of financial institutions lies not in the money they hold but the data they own. Unfortunately, data often exist in silos, where their real business value remains locked. IBM Unified Communications & Collaboration Solutions (UC²) help to connect people and data, bringing forth deeper insights that turn customer relationships into tangible business assets. An email was sent to invite IT and LOB Managers in financial institutions for an industry briefing on smarter collaboration between people and data. The highly technical message got through instantly. It used the one word that the target is most passionate about: MONEY.