| Title | SCHMANCY |
| Brand | McDONALD'S |
| Product / Service | McDONALD'S |
| Category | C04. Community Applications |
| Entrant | DDB GROUP RAPPTRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Entrant Company: | DDB GROUP RAPPTRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Advertising/Web Design Agency: | DDB GROUP RAPPTRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Toby Talbot | DDB Group Rapp Tribal NZ | Group Executive Creative Director |
| Aaron Goldring | DDB Group Rapp Tribal NZ | Creative Director |
| Ben Barnes | DDB Group Rapp Tribal NZ | Art Director |
| Matt Webster | DDB Group Rapp Tribal NZ | Copywriter |
| Lucy Sampson | DDB Group Rapp Tribal NZ | Digital Producer |
| Maxime Lacoste | DDB Group Rapp Tribal NZ | Digital Designer |
| Tommy Eu | DDB Group Rapp Tribal NZ | Digital Designer |
| Mike Delucchi | DDB Group Rapp Tribal NZ | Developer |
| Jonathan Alpers | DDB Group Rapp Tribal NZ | Developer |
| Callum Walker | DDB Group Australia | Senior Business Director |
| Peitra Withaar | DDB Group Australia | Digital Account Manager |
| Kenny Hill | DDB Group Australia | Group Account Director |
| Georgina Gooley | DDB Group Australia | Account Manager |
| Kristin Rodger | DDB Group Rapp Tribal NZ | Creative Services Manager |
To help launch the new premium M-Selections range at McDonald’s, we created the Schmancy App to satisfy the lesser-known schmancy side of New Zealanders.