| Title | WEB DOWNLOAD BATTLE XISEUM |
| Brand | NTT DOCOMO |
| Product / Service | ULTRAFAST DATA COMMUNICATIONS |
| Category | A05. Consumer Services |
| Entrant | PUZZLE Tokyo, JAPAN |
| Entrant Company: | PUZZLE Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU TEC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsubasa Kayasuga | DENTSU INC. | CREATIVE DIRECTOR / ART DIRECTOR / PLANNER |
| Shinsaku Ogawa | DENTSU TEC INC. | PLANNER / AGENCY PRODUCER |
| Hirokazu Ueda | DENTSU INC. | COPY WRITER |
| Satoshi Kuno | DENTSU INC. | AGENCY PRODUCER |
| Ken Murata / Gyosei Okada / Shinjiro Ono | sonicjam Inc. / puzzle inc. / puzzle inc. | PRODUCER |
| Tetsuya Miyoshi / Kiyomi Kadowaki | sonicjam Inc. | DIRECTOR (PC) / ASSISTANT DIRECTOR(PC) |
| Yasuhiro Kimura / Jun Komatsu | sonicjam Inc. / Uniba Inc. | TECHNICAL DIRECTOR |
| Hidetoshi Hara / Go Kamiyama / Tomohisa Inami | sonicjam Inc. | DESIGNER (PC) |
| Ryo Ikeda / Masayuki Kurashita / Kensuke Sugimoto | sonicjam Inc. | FLASH DEVELOPER (PC) |
| Shinpei Kataoka | YUMEMI Inc. | CHIEF SYSTEMS MANAGER |
| Masaru Hosokawa | YUMEMI Inc. | CHIEF SYSTEMS ENGINEER |
| Masaki Yamamoto / Shiro Gonoo / Hiroshi Ohashi | Inter Quest Co.,Ltd. / YUMEMI Inc. / YUMEMI Inc. | SYSTEMS ENGINEER /ASSISTANT DIRECTOR (MOBILE) |
| Hideyuki Saito / Andre Elder / Ryo Murayama | Uniba Inc. | PROGRAMMER |
| Hideki Kashio / Kousuke Shinozaki / Koji Muraki | elstage creative co., ltd. | DIRECTOR (MOBILE) / DESIGNER (MOBILE)/FLASH DEVELOPER (MOBILE) |
| Masanobu Nagakura / Takayuki Akachi | TANGRAM co.ltd. | CG PRODUCER |
| Isao Yamazaki | PINTON | MUSIC |
| Kyoko Teramura | SOUNDROID co.Ltd. | SOUND EFFECTS |
| Ryuichi Hasegawa | puzzle inc. | PRODUCTION MANAGER |
A campaign to promote DOCOMO’s Xi “crossy” wireless ultrafast data communication service. The sense of irritation when it took time to connect is represented by a battle between robots and resolved with the ultrafast connection. To exhibit the high speed of Xi, the “Ironman” robot that symbolizes the Xi “crossy” service defeats the robot enemy that symbolizes heavy websites.