| Title | THIS YEAR'S KANJI ON TWITTER |
| Brand | JAPAN POST SERVICE |
| Product / Service | JAPANESE NEWYEAR CARD |
| Category | A05. Consumer Services |
| Entrant | PUZZLE Tokyo, JAPAN |
| Entrant Company: | PUZZLE Tokyo, JAPAN |
| Advertising/Web Design Agency: | PUZZLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mineko Nakagawa | puzzle inc. | Creative Director / Planner / Copywriter |
| Ryutaro Hayashi | Planner | |
| Ryuta Modeki | TWOTONE INC. | Art Director |
| Kenji Takamatsu | puzzle inc. | Art Director / Designer |
| Masaru Hatano | puzzle inc. | Designer |
| Hiroyuki Mikami | salvo Inc. | Flasher |
| Hiroshi Sawatari | salvo Inc. | Flasher |
| Yoshiaki Kashiwa | salvo Inc. | Flasher |
| Daihachi Tsuchiguruma | Illustrator | |
| Kazuyuki Fukuda | Agile Media Network | Programmer |
| Yurie Uchida | Agile Media Network | Programmer |
| Hideki Hosokawa | puzzle inc. | Producer |
| Jun Kawashima | puzzle inc. | Producer |
| Ko Yoshida | Production Manager | |
| Mitsuki Hongyo | puzzle inc. | Production Manager |
While the use of digital media grows ever more popular, sales of New Year's cards, used to send New Year's greetings, has been declining slightly each year. Our objective was to have people use the social media they use every day to experience the feelings(for example, looking back over their past year and thinking of the year to come) evoked by the sending of New Year's cards. This project was planned as a means to create widespread buzz by using Twitter content, while leading users to the product. The site became popular, with 470,000 tweets over the November -December period.