| Title | DEAR JAPAN, FROM PHUKET |
| Brand | DEAR JAPAN PROJECT |
| Product / Service | DEAR JAPAN PROJECT |
| Category | C01. Viral Video |
| Entrant | HAKUHODO KETTLE Tokyo, JAPAN |
| Entrant Company: | HAKUHODO KETTLE Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO KETTLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kentaro Kimura | HAKUHODO Kettle Inc. | Executive Creative Director |
| Kazuaki Hashida | HAKUHODO Kettle Inc. | Creative Director |
| Kentaro Kimura | HAKUHODO Kettle Inc. | Creative Director |
| Roj Jayaphorn | aoiASIA | Director |
| Hiroo Uwabo | aoiASIA | Producer |
| Ippei Ishibashi | Aoi Advertising Promotion Inc. | Producer |
| Ai Yamamoto | Aoi Advertising Promotion Inc. | Producer |
| Roj Jayaphorn | aoiASIA | Editor |
| Hitottobi Shudan | Hitottobi Shudan | Music |
| Jaroondet Voravarn | aoiASIA | Assistant Director |
| Kensaku Kawasaki | aoiASIA | Coordinator |
| Kung Pechpong | aoiASIA | Coordinator |
This film is made to give strength to the people who were devastated by the huge earthquake happened on 3.11.　This film was planned and shot by creatives and a director attending an advertising festival in Phuket. After the initial launch on the Web, it was featured on a TV program, was shown on the digital signage of a nation-wide supermarket corporation, and was aired in the devastated regions as the first TV commercial ever in Japan to have attracted 15 sponsorships. Ex. DANONE, Mercedes-Benz, etc. According to the survey, the 50.3% of those in the disaster-affected regions showed it.